DirecTV Pulls Rob Lowe Ads After Comcast Complains

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WaPo – Fans of the man who played an unforgettable sax solo in “St. Elmo’s Fire” have reason to lament today. After a business watchdog group cried foul about some of its claims, DirecTV has eighty-sixed its Rob Lowe ad campaign…Comcast — a DirecTV competitor if there ever was one — said the claims made in the ads weren’t quite true, as the Los Angeles Times reported. The National Advertising Division (NAD), a part of the Council of Better Business Bureaus that keeps an eye on truth in advertising, said Comcast challenged the following DirecTV claims made via Lowe:

  • “With DirecTV you get 99% signal reliability”
  • “With DirecTV you get 99.9% signal reliability”
  • “With DirecTV you get 1080p picture quality and Dolby 5.1. The industry’s best picture quality and sound.”
  • “Up to 1080p picture quality”
  • Rob Lowe Alter-Ego: “Don’t be like this me. Get rid of cable and upgrade to DirecTV”
  • “DirecTV is #1 in customer satisfaction over all cable TV providers”
  • “DirecTV is ranked higher than cable for over 10 years.” 
  • “DirecTV is the undisputed leader in sports which means you can watch all the games you want to”
  • “When it comes to sports, with DirecTV, you can have them all.”

Comcast is so shook right now. The amount of real estate DirecTV owns in their brain is unfathomable. And honestly, this may be a blessing in disguise for DirecTV. Could end up being a huge win for them and eventually Comcast will have a Gob Bluth moment and realize they’ve made a huge mistake. Because the Rob Lowe commercials were currently tip-toeing the line of going overboard. They’ve just about run their course anyway. But instead of letting them carry on and become even more insufferable than that bitch Flo from Progressive, they’ll let the Rob Lowe characters go out in their prime. I know it’s cliche in these parts, but you either die a hero or live long enough to see yourself become the villain. DirecTV is going out as the hero right now and Comcast done fucked up. So I guess it’s only fitting to bid our final farewell to Rob Lowe with a Power Ranking of his DirecTV characters.

10) Overly Paranoid Rob Lowe

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Dude is a freak. Creeps me out and he’s definitely a huge truther guy. 9/11, Benghazi, Bill Buckner, the plane in Malaysia, vaccines, if Aaron Rodgers is gay or not. You name it, you has a conspiracy on it. Those people piss me off.

9) Crazy Hairy Rob Lowe

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Between his arms and how much he looks like a grown version of Peter from Jumanji when he turns into a monkey, Crazy Hairy Rob Lowe makes me think too much about Robin Williams and now I’m sad.

8) Super Creepy Rob Lowe

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Definitely an asshole. Definitely sucks to hang around with. Probably steals your wallet. But he probably also has a few weird nudes on his phone that I wouldn’t mind checking out.

7) Meathead Rob Lowe

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Typically Meatheads are a bunch of douche nuggets, but the One Man Thrill Ride is starting to sway my opinion on them. I’ll give Meathead Rob Lowe the benefit of the doubt here.

6) Scrawny Arms Rob Lowe

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Would love to get Scrawny Arms Rob Lowe and Meathead Rob Lowe in the same room together. Also, Nick Insider.

5) Peaked In High School Rob Lowe

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I like having Peaked In High School Rob Lowe around just because he serves as a constant motivation to not become that guy. Also, he’s cool to have around because he’ll always remind you of the glory days when you need that. Stories for days.

4) Painfully Awkward Rob Lowe

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Definitely got stuffed in a locker every day by Peaked In High School Rob Lowe, but I just can’t help but love this guy. Also, he managed to piss off the Shy Bladder Groups and all of PC America which means he’s on our side here.

3) Poor Decision Making Rob Lowe

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I think if we all took a good, hard look in the mirror, we would see Poor Decision Making Rob Lowe staring right back at us.

2) Total Deadbeat Rob Lowe

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Seems like the kind of guy who would be an animal to party with. Just for a night though. Like a crazy drunk uncle or some shit. He’ll show you a good time but can easily overstay his welcome. But for that night, he’s the man.

1) Tommy Boy Rob Lowe

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