Liquid Death Rolled Out A $75 Adult Leather Diaper And It's Flying Off The Shelves

I like Liquid Death. They took the least hardcore product they could find in water and marketed it as a badass way to hydrate. Nobody else in the water industry does badass. Liquid Death is original. I appreciate that. But when Liquid Death hit the market, I definitely thought it would be a flash in the pan. No chance would it catch on well-enough to actually make the company money. Turns out I severely underestimated the amount of people who were sick and tired of enjoying water on their morning commute without people thinking they were getting drunk behind the wheel. 

Since hardcore water was such a smashing success, Liquid Death is taking on a new challenge. Hardcore diapers. Which should be a much easier sell. Pissing your pants has had a bit of a renaissance in recent years. Three-time Super Bowl Champion/current NFL analyst Mark Schlereth claimed to have pissed his pants in the middle of every game he played. Which inspired internet celebrities Barstool Big Cat & PFT Commenter to honor Mark Schlereth's piss in Pardon My Take's infamous 'Piss Dawgs' exit interview.

Piss Dawgs proved to be the catalyst for a pants pissing trend that swept the nation. A trend especially popular with (but not limited to) ACC basketball coaches, Hollywood elites, and 20-something year old men seconds away from being kicked out of the establishment.

As badass as it is to stand in a puddle of your own urine, a sick leather diaper that announces to the world you're about to piss yourself in the middle of Warped Tour is even cooler. If you're a chubby life-of-the-party Jack Black type who deals with his insecurities by leaning into the fact that you're kinda gross, it's the perfect product for you. You'll be the funniest guy at any Bills tailgate. The TikTok of you getting side-eyes from your co-workers as you show up to the office in a leather diaper will go crazy. If you don't think someone at Barstool has already ordered a Pit Diaper and has that bit locked and loaded you're kidding yourself. It's exactly what Liquid Death is hoping for when the put their Pit Diaper on the market. I'm already playing into their hands by writing this blog. 

The only place they went wrong is by not making enough. They underestimated the demand for Pit Diapers. Liquid Death has already sold out on their website, and their Pit Diapers are going on eBay for triple the original asking price.

But overall, well-played Liquid Death. That's some quality viral marketing. Can't wait to see Dana Beers use one in the wild.