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Token CEO

On today's Token CEO, Erika talks with two executives at Houseplant, Seth Rogan & Evan Goldberg's cannabis company. Haneen and Melissa discuss why they don't want to be the biggest brand on the market, as well as how they plan to help the War on Drugs. Erika also breaks down why Barstool and other companies have limitations when working within sin industries.

EP_168_MIXDOWN.mp3

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes twice a week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

Sin Is A Great Strategy (feat. Haneen Davies & Melissa Greenberg of Houseplant)

<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no"><title>Women, Weed, & Sin Industries</title><link rel="stylesheet" type="text/css" href="https://htlbid.com/v3/barstoolsports.com/htlbid.css"><script async src="https://htlbid.com/v3/barstoolsports.com/htlbid.js"></script><script>window.htlbid=window.htlbid||{},htlbid.cmd=htlbid.cmd||[],htlbid.cmd.push((function(){htlbid.setTargeting("pagetype","blog"),htlbid.setTargeting("authorId","63537"),htlbid.setTargeting("tags",["token-ceo","erika-nardini","houseplant","haneen-davies","melissa-greenberg","sin","cannabis","seth-rogan"]),htlbid.setTargeting("Verity_keywords",["bar pie","original south shore","email","year","thank small business","tickler file","lot","kerry","breast cancer","good austin","wife","wayman","paper bag","place","good guy","great bar pie run","new york","t-shirt","miko strong hashtag","many people","different category","timo tool","tools","shirt","plate","pizza","patio","owner","merch","tool","text","rule","look","jean","hell","half","code","way","man","guy","first time","proceed","picture","takeover","russell fitzgerald","mugsyjeans.com","people","promoter","old tool woman","local guy","quincy guy","restaurant","peterview time","good crust"]),htlbid.setTargeting("Verity_IABv2",["210","473"]),htlbid.setTargeting("Verity_IABv3",["210","473"]),htlbid.setTargeting("Verity_positive","0.2"),htlbid.setTargeting("Verity_neutral","0.73"),htlbid.setTargeting("Verity_negative","0.07"),htlbid.setTargeting("Verity_GGT9_conf","VERY_HIGH"),htlbid.setTargeting("Verity_GGT9_risk","HIGH"),htlbid.setTargeting("is_testing","no"),htlbid.layout()}))</script><script>var googletag = googletag || {};
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        pbjs.setConfig({ pageUrl: https://www.barstoolsports.com/podcast/3373368/women-weed-and-sin-industries });</script><script src="https://d9rde3y35j061.cloudfront.net/script.js"></script><script src="https://htlbid.com/v3/barstoolsports.com/htlbid.js" async></script><script src="https://iframely.barstoolsports.com/embed.js" async></script><style>.union__content{font-family:-apple-system,HelveticaNeue,Roboto,sans-serif;font-weight:400;font-size:18px;color:#5a5b5d;word-wrap:break-word;box-sizing:border-box;padding:0 5px 32px 5px}.union__content p{padding:0;margin:16px 0 0 0}.union__content img{display:block;width:100%!important;height:auto;margin:16px 0 0 0}.union__content video{display:block!important;width:100%!important;height:auto;margin:16px 0 0 0}.union__content .articleAd{text-align:center;margin:16px 0 0 0;background-color:#f5f5f5}.union__content .htlad__container{display:inline-block}.union__content p a{color:#377dc4}.union__content .oembed__wrapper{margin:16px 0 0 0}.union__content blockquote:not(.twitter-video){display:block;margin:16px 0 0 0;padding:4px 12px;border-left:4px solid #77889a;font-style:italic;background:#f0f4f8;text-align:left;border-radius:0 6px 6px 0}.union__content blockquote:not(.twitter-video) p{font-style:italic}.union__content blockquote,q{quotes:none}.union__content iframe{max-width:100%}.union__content .bs-image-hidden{display:none}.union__content div.hq-image{width:fit-content;margin:0 auto}.union__content span.image-attribution,.union__content span.image-attribution a{color:#757575;font-size:12px;font-style:italic;letter-spacing:.1px;line-height:14px;text-decoration:none;padding:0;margin:0}.union__content .bs-videoPlayer .bs-videoPlayer__container,.union__content video-js,.wp-video{width:100%!important;height:0!important;position:relative;padding-bottom:56.25%;overflow:hidden;margin:16px 0 0 0}.wp-video video{width:100%!important;height:100%!important}.hq-image video{width:100%!important;height:100%!important}.union__content .bs-videoPlayer__container>iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:none}@media (prefers-color-scheme:dark){.union__content,body,html{background:#1c1c1c;color:#f1f1f1}.union__content blockquote:not(.twitter-video){border-left:4px solid #367dc4;background:#272c35}}</style><script>window.addEventListener("applicationDidBecomeActive",(()=>{document.querySelectorAll(".hq-image video[autoplay]").forEach((e=>e.play()))}))</script></head><body class="union__content"><p>After a long week off, Token CEO is BACK.</p><p>On the newest episode, we're talking weed and the business behind being in such a new and evolving industry. We've got two of the women behind Seth Rogan's new cannabis brand, Houseplant - Melissa Greenberg & Haneen Davies. These two ladies have a background in brand building & have been in the cannabis game prior to Houseplant and know their way around this space. They talk all the exciting parts about being in such a ripe industry as well as all the inadequacies & inequalities that come with it. Plus the fact that people just want to get high & they want to be a part of it. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/SwZOhCH?_showcaption=true" href="https://twitter.com/tokenCEO/status/1415046372970147841?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_women-weed-and-sin-industries&utm_campaign=barstoolsports_referral_blog_63537_0_women-weed-and-sin-industries"></a></div></div></div><p>Also - tune in tomorrow. We've got Rico Bosco on the pod & if you're not a skell, you'll listen. </p><p>Subscribe & get all things Token here: </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/fDMv6Mo?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_women-weed-and-sin-industries&utm_campaign=barstoolsports_referral_blog_63537_0_women-weed-and-sin-industries"></a></div></div></div><div id="Article-Ad-Placeholder" data-union-ad></div><p></p></body></html>

<p>After a long week off, Token CEO is BACK.</p><p>On the newest episode, we're talking weed and the business behind being in such a new and evolving industry. We've got two of the women behind Seth Rogan's new cannabis brand, Houseplant - Melissa Greenberg & Haneen Davies. These two ladies have a background in brand building & have been in the cannabis game prior to Houseplant and know their way around this space. They talk all the exciting parts about being in such a ripe industry as well as all the inadequacies & inequalities that come with it. Plus the fact that people just want to get high & they want to be a part of it. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/SwZOhCH?_showcaption=true" href="https://twitter.com/tokenCEO/status/1415046372970147841?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_women-weed-and-sin-industries&utm_campaign=barstoolsports_referral_blog_63537_0_women-weed-and-sin-industries"></a></div></div></div><p>Also - tune in tomorrow. We've got Rico Bosco on the pod & if you're not a skell, you'll listen. </p><p>Subscribe & get all things Token here: </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/fDMv6Mo?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_women-weed-and-sin-industries&utm_campaign=barstoolsports_referral_blog_63537_0_women-weed-and-sin-industries"></a></div></div></div><div id="Article-Ad-Placeholder" data-union-ad></div><p></p>