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The Dog Walk

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Barstool Sports CEO Shares How Company Continues to be Media Powerhouse

Token CEO

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On today's episode Erika is joined by the winners of Barstool Idol, John Rich and Caroline Baniewicz. They discuss how they heard about Barstool, what the the Idol process was like, what they're going to do at Barstool and much more. Erika also talks Roe v. Wade, Barstool sales hitting 100 Million, Twitter x Shopify and answers you Q&A questions. Enjoy! 


(00:00:42) Boardroom
(00:11:26) Q&A
(00:21:42) John & Caroline

TOKEN_EP222_AUDIO_01.mp3

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

What The Barstool Idol Winners Are Doing Next

Barstool employees Hank and Grace join Erika in the boardroom this week. Hank talks his recent promotion to head up development for Barstool. What are his new ideas? What’s he most worried about for Barstool? What is his role with Pardon My Take?
And then, recent full-time employee Grace O’Malley, who you may know from PlanBri Uncut, talks to the CEO. They discuss the latest tea at Barstool, working with Brianna, and where she sees her future at Barstool.
We close this episode with some Q&A as always! 

(00:01:54) Erika’s Boardroom
(00:03:12) Boardroom Featuring Hank
(00:22:57) Grace O'Malley
(00:37:08) Q&A

TOKEN_EP211_AUDIO_01.mp3

What’s Next For Barstool? Ft. Hank

What’s Next For Barstool?

Erika is in HQ this week talking all about the viral interview Caleb recorded with Hasbulla. She breaks down the ads behind it, and how it is one of the most successful ad integrations at Barstool. Later in the boardroom, she dives into the recent hires at HQ. PLUS, Erika chats with Food Networks’ Marc Murphy, who has been in Poland for 3 weeks, cooking meals for families at the Ukrainian-Poland border. He brings awareness to the situation in Ukraine, and urges donations to the World Central Kitchen to continue helping! And as always, we bring you the best Q&A of the week!

(00:00:20) Erika’s Boardroom
(00:18:18) Shoutout Cindy Eckert!
(00:22:18) Marc Murphy 
(00:39:35) Q&A

TOKEN_EP210_AUDIO_01.mp3

Hasbulla Gave Barstool One Of The Best Ads Ever

Hasbulla Gave Barstool One Of Our Best Ads Ever

Erika is back at Barstool HQ after traveling to 4 different states last week. She breaks down the latest at Barstool Sports, and some behind the scenes of Caleb’s trip to Dubai for Sundae Conversation. Cindy Eckert, a serial entrepreneur, joins Erika from SXSW later in the show. Cindy founded the “female viagra” pill, sold it to a pharmaceutical company for ONE BILLION DOLLARS, and then got the product back for free. She's spent her life investing in businesess for women or by women in the healthcare space. We also learned that only 3% of women's healthcare decisions are made by women...wtf.

(00:00:35) Erika's Boardroom
(00:10:42) Q&A
(00:18:41) Cindy Eckert
(00:51:31) Circling Back

TOKEN_EP208_AUDIO_01.mp3

How To Become A Really Fucking Rich Woman

How To Become Really Fucking Rich

We’ve got Gary Vee joining Erika today in her office.The two talk business in todays world, and why soft skills (gratitude, humility, patience) are more important than hard skills in todays workforce. He also teaches us about NFTs and why we are becoming our parents generation if we ignore them.
We also go through the latest at Barstool in the boardroom, and talk about some BIG news in Erika’s world. SUBSCRIBE TO OUR YOUTUBE

(00:00:59) Erika's Boardroom
(00:07:28) Erika Joins PLL Board
(00:17:12) Q&A
(00:25:39) Gary V
(01:03:31) Close to Business

TOKEN_EP206_AUDIO_01.mp3

Why Should We Care About NFTs? Ft. Gary Vee

Why Should We Care About NFTs?

Erika reflects on some of her favorite conversations from the past year. We revisit Billy Football's path from intern to the Rough N Rowdy ring with Jose Canseco. We learn from jeweler Marla Aarons how to pivot your career. We hear how prison & the internet changed Wallo's life. We chat with former J.Crew chief and LoveSeen founder Jenna Lyons about how fashion & beauty can be an armor. And we go hang with the Spittin Chiclets guys and find out how the brand has grown into a powerhouse beyond hockey.

(00:01:14) Billy Football
(00:07:33) Marla Aaron
(00:14:59) Wallo & Gillie
(00:24:30) Jenna Lyons
(00:36:35) Spittin' Chiclets

Barstool Ceo