There's Two Things L'Oreal CEO Loves: Pollution And Instagram
It seems like you can’t turn on the news in 2019 without hearing some depressing study about the pollution of the planet from waste and the pollution of the culture from social media. It’s depressing and scary. All you need to do is a quick search to get a sense of where were are right now.
Body shaming, racism, fake news, cancer…not great. Unless you’re the CEO of a giant cosmetics company. And if that is the case then…
(source)–Speaking to MarketWatch, asked about the French-listed companies views on the environment and if the rise in pollution was beneficial he said: ‘Yes, but we are not encouraging it. … Where there is pollution, we want to protect our consumers.
‘When you live in a city your skin, your hair is challenged more than if you were living in a rural area, so you need more shampoos, conditioners, skin care, hydrating creams, anti-UV, etc.’
He added that urban living means socialising more and the more people socialise, the mopre they consume beauty products.
On the subject on Instagram he said that as millennials increasingly use filters to change their looks, they want to look the same as their altered image.
It’s hard out here in 2019 for women. 15 years ago you’d be at a grocery store checkout line and see some gorgeous model woman on the cover, feel bad about yourself, but then you’d be able to say “well that’s just airbrushed and real women don’t look like that” and you’d be right and you’d be able to go about your day. Now…instagram is out there and you’re no longer competing with that fake gorgeous woman on the magazine. You’re competing with…your own instagram account of yourself. The face-tuning, the filtering, and whatever else girls do to doctor pictures of themselves before posting some picture with the caption “take me back to” wherever they were on vacation with their parents. If you look super hot on your instagram then the pressure is on to live up to that in real life, which is impossible, of course, but you then have to spend (presumably) ALL of your discretionary income on cosmetics just to get yourself to the point where if you cake enough shit on your face your friends will be able to recognize that you are the same person they know on the internet. And it’s not easy to be hot when you’re walking around the big cities with exhaust and fucking break dust getting in your hair, on your face, and in your lungs. Meanwhile you’ve got some fat cat in Paris just sitting back, throwing his single use containers in the ocean, flying around in a private jet, and cashing FAT stacks. Just look at their stock price in the last 5 years as Instagram has grown.
Valuation going up as your confidence goes down. SMH. Ladies, I feel for you. I think you’re more beautiful than ever and I totally believe you when you use #noFilter because “imperfection is beauty”.