If Dave Portnoy Trades Grace O'Malley for Alix Earle Straight Up He'd Be The Best Owner in Sports
I want to make one thing very clear—this is not a shot at Grace. I’ve met her a couple of times, and she’s awesome. This is simply a testament to the greatness of Alix Earle.
Normally, I have zero clue what’s happening on the women’s side of social media. When I hear girls talking about the latest TikTok drama, it might as well be in Chinese. And quite frankly, I couldn’t care less about who’s beefing with who. However, Alix Earle is different.
For those who don’t know, Alix isn’t just Braxton Berrios’ girlfriend—she’s essentially the Michael Jordan of TikTok. The same way people who don’t even watch basketball know who Michael Jordan is, people who don’t scroll on social media still know who Alix Earle is. She’s the best in the game, and it’s not even close.
And before you say I’m glazing, let’s put it in perspective—she’s out here throwing for 6,000 yards a season with 60 touchdowns. It's nothing against Grace but she's not putting up Patrick Mahomes numbers.
Now, do I think this is actually going to happen? Absolutely not. That Alix Earle bag has to be insane. She’s at the top of her field and should be getting offers left and right. However, if there’s one thing I’ve learned over the years, it’s to never underestimate the petty king himself—Dave Portnoy.
Let’s not forget how this all played out when Alex Cooper left Barstool. When Grace announced she was leaving, Cooper wasted no time dropping a 30-minute video, detailing their phone call and making sure everyone knew what went down. So, in typical Portnoy fashion, what better way to fire back than by signing the biggest female influencer right after she leaves Cooper’s network?
The move would be peak Barstool—a petty, strategic, and headline-grabbing play that would have everyone talking. And even though I don’t usually care about internet drama, this? This has box office written all over it.
Think about it: Alix Earle, one of the most influential names on social media, teaming up with the king of controversy himself? The content alone would be wild. The internet would explode, and Barstool would immediately dominate an entirely new audience.
Realistically, I don’t see this happening. Alix has built an empire on her own terms, and her brand is bigger than just one platform. But if Portnoy somehow pulled it off? It would be legendary.
At the end of the day, Grace is great, Alix is elite, and Dave is always playing chess. Whether or not this move happens, one thing is for sure—it would be a massive win for Barstool. And for once, I’d actually be paying attention to the drama.